in - J. Papows (Hardcover) *New* £6.50

Description - Market leadership in the information age (Hardcover) by Jeff Papows

• ISBN-10: 1857882075
• ISBN-13: 978-1857882070
• Condition: New

Drawing on the work of Lotus and the IT innovators in industries such as insurance and aerospace, this text explores the more profound implications of the IT revolution, including: why the Web is the most over-hyped but undervalued business tool; why business leaders must become fluent in the language of IT now or lose everything; how IT takes "knowledge management" to its full potential; and how the adoption of new technologies is changing the roles and responsibilities of educators, researchers and policymakers.

• Hardcover: 258 pages
• Publisher: Nicholas Brealey (1999)
• Language English

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