DescriptionInside Yahoo: Reinvention and the Road Ahead (Hardcover) by Karen Angel
• ISBN-10: 0471007935
• ISBN-13: 978-0471007937
• Product Dimensions: 22.8 x 15.4 x 2.6 cm
• Condition: New
Street darling that managed to ride out the recent market shakeout. You’ll read firsthand accounts of how the combination of gifted management, strategic acquisitions, brand leadership, and a long-standing history of service innovation and partnerships has helped Yahoo! through volatile economic environments.
Filled with insights from those who have lived through the Yahoo! experience, Inside Yahoo! is an inspirational story that offers valuable business lessons every investor, manager, and entrepreneur should take to heart – from maintaining a brand identity that everyone will recognize to continuously reinventing your focus to keep ahead of a changing marketplace.
• Hardcover: 288 pages
• Publisher: John Wiley & Sons (16 May 2002)
• Language English
Retail Price: £18.99
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