DescriptionOne Billion Shoppers: Accessing Asia's Consuming Passions and Fasy-moving Markets - After the Meltdown (Hardcover) by Paul French & Matthew Crabbe
• ISBN-10: 1857882105
• ISBN-13: 978-1857882100
• Condition: New
A guide to the tastes and aspirations of the consumer population of China, South East Asia and India, aimed at businesses who want to break into the markets there.
From the Author
Things change fast in Asia and that's our business
If it is your business too then you will benefit from One Billion Shoppers. We wrote the book to help those familiar with the region, new to the region, or looking for a better understanding of Asia.
1998 has been a rollercoaster for all of us involved in doing business with Asia but the mood is becoming more upbeat daily. In September we promoted the book with business lunches in Hong Kong and China to an enthusiastic audience and newspapers such as the Australian, The American Chamber of Commerce in Hong Kong magazine and the several Indian publications have excerted the book.
• Product Dimensions: 23.8 x 16.2 x 3.1 cm
• Hardcover: 308 pages
• Publisher: Nicholas Brealey Publishing Ltd (27 Aug 1998)
• Language English
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